Wix vs Webflow
Wix scores 8.6/10, Webflow 8.3/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Wix scores 8.6/10 and Webflow scores 8.3/10 on our rubric. The scores are close enough that fit matters more than the headline number.
Wix leads on ease of use, value and support. Webflow leads on design and flexibility.
Wix starts at US$17/mo and has a free plan; Webflow starts at US$15/mo and has a free plan. Webflow is the cheaper way in.
Built for owners, built for designers
Both let you place elements freely, which is why they get compared, but they are aimed at different people. Wix's editor is freeform and forgiving: drag something where you want it and it stays there, with AI to draft a first version and more than 2,000 templates to start from. Webflow exposes the real structure of a page, the box model, classes and layout systems, which gives designers precision and clean code but takes days to learn.
If you are a business owner building your own site, Wix gets you further faster, and Core at $29 a month includes payments. If you are a designer, or paying one, Webflow produces sites that stay consistent across many pages and can be handed to a client to edit safely. Webflow can also export its code, which Wix cannot. On mobile the difference shows too. Wix's freely placed elements sometimes need tidying for phones, while Webflow's structured layouts adapt by design.
| Wix | Webflow | |
|---|---|---|
| Score | 8.6 | 8.3 |
| From | US$17 | US$15 |
| Free plan | Yes | Yes |
| Sells online | Yes | Yes |
| Code export | No | Yes |
| Ease of use | 9.2 | 6.4 |
| Design | 8.8 | 9.4 |
| Flexibility | 8.0 | 9.6 |
| Value | 8.4 | 7.2 |
| Support | 8.6 | 7.8 |
What Wix does well
- Largest template library of any builder
- Drag-anywhere editor is genuinely freeform
- App market covers almost every add-on
What Webflow does well
- Pixel control without writing code
- Clean exportable HTML/CSS
- CMS is genuinely flexible
Who each one is for
Wix. A small business or personal site where you want maximum control over appearance without writing code, and where the site is unlikely to be rebuilt elsewhere. The template library is the largest here, so there is usually a close-enough starting point for any sector.
Webflow. Agencies, designers and marketing teams who know exactly what the site should look like and will not accept a template's compromises. The CMS is genuinely flexible, and clean exportable code means the work is not trapped.
Pricing side by side
Wix
| Free | $0 | Wix subdomain and Wix branding, no custom domain |
|---|---|---|
| Light | $17/mo | 2 GB storage, 2 collaborators, cannot accept payments |
| Core | $29/mo | 50 GB, basic eCommerce and payments, 5 collaborators |
| Business | $39/mo | 100 GB, standard eCommerce, 10 collaborators |
| Business Elite | $159/mo | unlimited storage, advanced eCommerce, 100 collaborators |
Webflow
| Starter | Free | webflow.io address, 2 static pages, 50 form submissions |
|---|---|---|
| Basic | $15/mo yearly | custom domain, 300 static pages, no CMS |
| Premium | $25/mo yearly | Webflow CMS, site search, bandwidth from 50 GB |
| Team | $2,500/mo | annual contract, publishing workflows, localisation, governance |
What a year costs
Wix
Wix quotes yearly prices, paid up front, and taxes come on top. Light is $17 a month, but it cannot take payments at all, so the cheapest plan that can sell anything is Core at $29. For most small businesses the choice comes down to Core or Business, which differ by $10 a month and mostly in how much eCommerce and marketing you get.
Plan price
Webflow
Webflow prices each site separately, and the yearly plans save up to 40% against monthly billing. The first question is whether you need the CMS, Webflow's content database for blog posts, case studies or any repeating content. Basic, at $15 a month, has no CMS at all and suits a brochure site of fixed pages. The moment you want a blog, you are on Premium at $25.
Site planAdd-ons
Who should skip each one
Wix
Anyone who expects to migrate later, or who needs a design system applied consistently across many pages. The freeform editor works against consistency at scale, and there is no export path.
Webflow
A first-time site owner in a hurry. The learning curve is real and measured in days, not minutes. If the goal is to be online by tomorrow, this is the wrong tool.
The bottom line
Wix
Wix is the safest general-purpose builder for someone who wants a good-looking site quickly and does not want to learn a design tool. Choose Core if you need to take payments, Light if you truly do not, and take your time over the template, because you cannot swap it later.
Webflow
Webflow is the right answer when the design matters enough to justify learning a serious tool, or paying someone who already knows it. Start on Basic for a fixed-page site, or Premium the moment you need a blog or any repeating content.
Questions people ask
Is Wix better than Webflow?
Wix scores 8.6/10 and Webflow scores 8.3/10 on our rubric. The scores are close enough that fit matters more than the headline number. Wix leads on ease of use, value and support. Webflow leads on design and flexibility.
Which is cheaper, Wix or Webflow?
Wix starts at US$17/mo and has a free plan; Webflow starts at US$15/mo and has a free plan. Webflow is the cheaper way in.
Which is easier to use, Wix or Webflow?
Wix scores 9.2/10 for ease of use against Webflow at 6.4/10.
Do Wix and Webflow have a free plan?
Both Wix and Webflow have a free plan.
Can you sell online with Wix and Webflow?
Both Wix and Webflow can take payments and run a store.
Can you move your site off Wix or Webflow?
Wix does not export a working site; Webflow lets you export your code.
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