Shopify pricing

Shopify starts at $29 a month, with no free plan. Here is every plan, what a year really costs, the extra costs worth budgeting for, and how its price compares with the alternatives.

By Morgan Hale · Last verified 23 September 2026

See Shopify plans

Every Shopify plan

Plan	Price	Notes
Basic	$29/mo yearly · $39 monthly	2% fee on third-party gateways, 10 inventory locations
Grow	$79/mo yearly · $105 monthly	1% third-party fee, 5 staff accounts
Advanced	$299/mo yearly · $399 monthly	0.6% third-party fee, 15 staff accounts, third-party shipping rates
Plus	from $2,300/mo	0.2% third-party fee, full checkout customisation, unlimited staff

Prices are the vendor's published list prices in US dollars, checked on 23 September 2026

The yearly bill for Shopify

The prices on the plan cards are yearly prices. Pay month to month and Basic is $39 rather than $29, Grow is $105 rather than $79 and Advanced is $399 rather than $299, so the monthly option costs about a third more. If you are confident enough to launch, the annual plan is the obvious saving.

The number that changes the ranking is the third-party transaction fee. Use Shopify Payments and Shopify takes nothing beyond the card rate. Use any other payment provider and Shopify adds its own cut on top of that provider's fee: 2% on Basic, 1% on Grow and 0.6% on Advanced. On a store taking $10,000 a month through another gateway, that fee is worth more than the subscription itself, and Grow ends up cheaper than Basic. The crossover sits at about $5,000 a month in sales.

A year on each plan, selling $10,000 a month through a third-party gateway

Basic$2,748

Grow$2,148

Advanced$4,308

Subscription, billed yearlyShopify's third-party transaction fee

Excludes the payment provider's own card fees, which you pay either way. With Shopify Payments the transaction-fee segment disappears.

How Shopify's price compares

Shopify has the highest entry price of the 3 platforms in this category.

	From	Free plan	Score
Shopify	$29/mo	No	9.0
BigCommerce	$29/mo	No	7.8
WooCommerce	$0/mo	Yes	7.6

Which Shopify plan to pick

For most people starting a store, Shopify is the safe choice and the right one. Buy the annual plan, start on Basic, and move to Grow once you are selling more than about $5,000 a month and cannot use Shopify Payments, or once you need staff accounts.

Questions people ask

How much does Shopify cost?

Shopify starts at $29 a month. The plans are: Basic ($29/mo yearly · $39 monthly); Grow ($79/mo yearly · $105 monthly); Advanced ($299/mo yearly · $399 monthly); Plus (from $2,300/mo).

Does Shopify have a free plan?

No. Shopify has no free plan; paid plans start at $29 a month.

What is a cheaper alternative to Shopify?

WooCommerce is free to start, against $29 a month for Shopify.