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Shopify vs Carrd

Shopify scores 9.0/10, Carrd 8.1/10. Where each one wins, what they cost and who should pick which, side by side.

The short answer

Shopify scores 9.0/10 and Carrd scores 8.1/10 on our rubric. Shopify is the stronger all-round pick.

Shopify leads on design, flexibility, and support. Carrd leads on ease of use and value.

Shopify starts at $29/mo with no free plan; Carrd starts at $1.58/mo and has a free plan. Carrd is the cheaper way in.

ShopifyCarrd
Score9.08.1
From$29$1.58
Free planNoYes
Sells onlineYesNo
Code exportYesNo
Ease of use8.49.6
Design8.27.8
Flexibility9.25.6
Value8.09.8
Support9.46.8

What Shopify does well

  • Deepest commerce feature set anywhere
  • App ecosystem handles every edge case
  • Scales from first sale to enterprise

What Carrd does well

  • $19 a year, not a month
  • One-page sites live in under an hour
  • No bloat at all

Who each one is for

Shopify. Anyone whose primary activity is selling physical or digital goods and who wants the commerce infrastructure to be someone else's problem. It is the right answer from the first sale up to very large volumes, and the point at which you outgrow it is far enough away that most merchants never reach it.

Carrd. Link-in-bio pages, personal profiles, event and launch pages, and validating an idea before committing to a real site. On cost per outcome at this size, nothing here is close.

Pricing side by side

Shopify

Basic$29/mo yearly · $39 monthly2% fee on third-party gateways, 10 inventory locations
Grow$79/mo yearly · $105 monthly1% third-party fee, 5 staff accounts
Advanced$299/mo yearly · $399 monthly0.6% third-party fee, 15 staff accounts, third-party shipping rates
Plusfrom $2,300/mo0.2% third-party fee, full checkout customization, unlimited staff

Carrd

Free$0up to 3 sites on a carrd.co address, with Carrd branding
Pro Lite$9/year3 sites, no branding, but no custom domain
Pro Standard$19/year10 sites, custom domains, forms, embeds and analytics
Pro Plus$49/year25 sites, redirects, password protection, downloadable sites

What a year costs

Shopify

The prices on the plan cards are yearly prices. Pay month to month and Basic is $39 rather than $29, Grow is $105 rather than $79 and Advanced is $399 rather than $299, so the monthly option costs about a third more. If you are confident enough to launch, the annual plan is the obvious saving.

A year on each plan, selling $10,000 a month through a third-party gateway
Basic$2,748
Grow$2,148
Advanced$4,308

Subscription, billed yearlyShopify's third-party transaction fee

Excludes the payment provider's own card fees, which you pay either way. With Shopify Payments the transaction-fee segment disappears.

Carrd

Carrd's pricing is refreshingly small, but the three Pro plans are not interchangeable. Pro Lite, at $9 a year, removes the branding and adds bigger images and premium templates, but it does not let you use your own domain. For almost everyone with a business, the right plan is Pro Standard at $19 a year: custom domains, contact and signup forms, embeds for things like Stripe or Gumroad, and analytics.

A year on each Carrd plan
Pro Lite$9
Pro Standard$19
Pro Plus$49

Plan price

Pro Lite does not support custom domains. For comparison, a year of Squarespace Core is $348.

Who should skip each one

Shopify

A content site with a small shop attached. If you have ten products and two hundred articles, you are paying commerce pricing for a blog. It is also the wrong pick if you need an unconventional checkout, since the checkout is the part Shopify guards most closely.

Carrd

Any site that needs multiple pages, a blog or a store. Using Carrd for those means fighting the product's single clear decision.

The bottom line

Shopify

For most people starting a store, Shopify is the safe choice and the right one. Buy the annual plan, start on Basic, and move to Grow once you are selling more than about $5,000 a month and cannot use Shopify Payments, or once you need staff accounts.

Carrd

For a one-page site, Carrd is the best value on the web, and Pro Standard at $19 a year is the plan to buy. Use it for a personal homepage, a launch page or a link hub, and do not be embarrassed by how little it costs.

Questions people ask

Is Shopify better than Carrd?

Shopify scores 9.0/10 and Carrd scores 8.1/10 on our rubric. Shopify is the stronger all-round pick. Shopify leads on design, flexibility, and support. Carrd leads on ease of use and value.

Which is cheaper, Shopify or Carrd?

Shopify starts at $29/mo with no free plan; Carrd starts at $1.58/mo and has a free plan. Carrd is the cheaper way in.

Which is easier to use, Shopify or Carrd?

Carrd scores 9.6/10 for ease of use against Shopify at 8.4/10.

Do Shopify and Carrd have a free plan?

Shopify has no free plan; Carrd has a free plan.

Can you sell online with Shopify and Carrd?

Shopify can take payments and run a store; Carrd is not built for selling products.

Can you move your site off Shopify or Carrd?

Shopify lets you export your code; Carrd does not export a working site.

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