Carrd vs B12
Carrd scores 8.1/10, B12 8.7/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Carrd scores 8.1/10 and B12 scores 8.7/10 on our rubric. B12 is the stronger all-round pick.
Carrd leads on ease of use and value. B12 leads on design, flexibility, and support.
Carrd starts at $1.58/mo and has a free plan; B12 starts at $20/mo and has a free plan. Carrd is the cheaper way in.
| Carrd | B12 | |
|---|---|---|
| Score | 8.1 | 8.7 |
| From | $1.58 | $20 |
| Free plan | Yes | Yes |
| Sells online | No | Yes |
| Code export | No | No |
| Ease of use | 9.6 | 9.4 |
| Design | 7.8 | 8.6 |
| Flexibility | 5.6 | 8.4 |
| Value | 9.8 | 8.6 |
| Support | 6.8 | 8.8 |
What Carrd does well
- $19 a year, not a month
- One-page sites live in under an hour
- No bloat at all
What B12 does well
- A complete site, store or web app drafted from one prompt in about two minutes
- Edit by chatting with the AI Agent, clicking any element or uploading a screenshot of what you want
- Commerce, backends, logins and analytics included from the $24 Website plan
Who each one is for
Carrd. Link-in-bio pages, personal profiles, event and launch pages, and validating an idea before committing to a real site. On cost per outcome at this size, nothing here is close.
B12. Anyone who wants to go from a description to a finished, working site without assembling it: small businesses, founders, freelancers and teams who need a website, a store or a simple web app live this week, and would rather talk to an AI than learn a design tool.
Pricing side by side
Carrd
| Free | $0 | up to 3 sites on a carrd.co address, with Carrd branding |
|---|---|---|
| Pro Lite | $9/year | 3 sites, no branding, but no custom domain |
| Pro Standard | $19/year | 10 sites, custom domains, forms, embeds and analytics |
| Pro Plus | $49/year | 25 sites, redirects, password protection, downloadable sites |
B12
| Free | $0 | b12sites.com subdomain, 5 AI credits a day (max 30 a month) |
|---|---|---|
| Website | $20/mo yearly · $24 monthly | custom domain, 100 AI credits, commerce, backends, analytics, up to 10 projects |
| Website + Client Engagement | $67/mo yearly · $78 monthly | 300 AI credits, up to 30 projects, intake, contracts, email marketing, custom email |
| Professional (done for you) | $199/mo | site designed, written and launched by B12's team, phone support |
| Advanced (done for you) | $399/mo | 5 seats, monthly site updates, directory listings, priority support |
What a year costs
Carrd
Carrd's pricing is refreshingly small, but the three Pro plans are not interchangeable. Pro Lite, at $9 a year, removes the branding and adds bigger images and premium templates, but it does not let you use your own domain. For almost everyone with a business, the right plan is Pro Standard at $19 a year: custom domains, contact and signup forms, embeds for things like Stripe or Gumroad, and analytics.
Plan price
B12
The Free plan runs on a b12sites.com address with five AI credits a day. Website, at $24 a month ($20 on yearly billing), adds your own domain, 100 AI credits a month, commerce, backends, analytics and up to ten launched projects. Website + Client Engagement, at $78 ($67 yearly), triples the AI credits and adds the client tools. New users can try the paid plans for $1 for the first seven days, and the custom domain is free for the first year.
Plan price
Who should skip each one
Carrd
Any site that needs multiple pages, a blog or a store. Using Carrd for those means fighting the product's single clear decision.
B12
A designer who wants pixel-level control over every layout, where Webflow or Framer fit better, or a merchant with a large, complex catalog, where Shopify's commerce depth wins. If you need to own and hand-edit an app's codebase, a code-first AI app builder such as Lovable or Replit is the better home.
The bottom line
Carrd
For a one-page site, Carrd is the best value on the web, and Pro Standard at $19 a year is the plan to buy. Use it for a personal homepage, a launch page or a link hub, and do not be embarrassed by how little it costs.
B12
B12 is the AI builder we would point most people to first: one prompt gives you a complete site, store or simple web app, and you keep improving it by talking to the same AI. Start on the free plan to see the draft, and move to the $24 Website plan when you want your own domain, commerce and backends.
Questions people ask
Is Carrd better than B12?
Carrd scores 8.1/10 and B12 scores 8.7/10 on our rubric. B12 is the stronger all-round pick. Carrd leads on ease of use and value. B12 leads on design, flexibility, and support.
Which is cheaper, Carrd or B12?
Carrd starts at $1.58/mo and has a free plan; B12 starts at $20/mo and has a free plan. Carrd is the cheaper way in.
Which is easier to use, Carrd or B12?
Carrd scores 9.6/10 for ease of use against B12 at 9.4/10.
Do Carrd and B12 have a free plan?
Both Carrd and B12 have a free plan.
Can you sell online with Carrd and B12?
Carrd is not built for selling products; B12 can take payments and run a store.
Can you move your site off Carrd or B12?
Neither Carrd nor B12 exports a working site.
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