Wix vs Framer
Wix scores 8.6/10, Framer 8.2/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Wix scores 8.6/10 and Framer scores 8.2/10 on our rubric. Wix is the stronger all-round pick.
Wix leads on ease of use, value and support. Framer leads on design and flexibility.
Wix starts at US$17/mo and has a free plan; Framer starts at US$10/mo and has a free plan. Framer is the cheaper way in.
When motion is the message
Wix is a general-purpose builder for almost any small business site, with stores, bookings and a huge template library. Framer is a specialist: the best tool here for motion-rich marketing sites, launch pages and design-led portfolios, and a poor fit for much else.
The deciding factors are what the site must do and who builds it. If it needs to sell, take bookings or run many kinds of pages, Wix covers it: Core at $29 a month includes payments. If it is a startup homepage or portfolio where animation and polish carry the message, Framer at $10 a month on Basic, or $30 on Pro for redirects and staging, produces something Wix will struggle to match. Designers coming from Figma feel at home in Framer within an hour. A business owner with no design background will usually get a better result, faster, from Wix.
| Wix | Framer | |
|---|---|---|
| Score | 8.6 | 8.2 |
| From | US$17 | US$10 |
| Free plan | Yes | Yes |
| Sells online | Yes | No |
| Code export | No | No |
| Ease of use | 9.2 | 7.8 |
| Design | 8.8 | 9.3 |
| Flexibility | 8.0 | 8.4 |
| Value | 8.4 | 7.6 |
| Support | 8.6 | 7.4 |
What Wix does well
- Largest template library of any builder
- Drag-anywhere editor is genuinely freeform
- App market covers almost every add-on
What Framer does well
- Best-in-class animation and interaction
- Fast modern output
- Designer-native workflow
Who each one is for
Wix. A small business or personal site where you want maximum control over appearance without writing code, and where the site is unlikely to be rebuilt elsewhere. The template library is the largest here, so there is usually a close-enough starting point for any sector.
Framer. Startup and product marketing sites, launch pages, and anything where motion carries part of the message. Designers moving from Figma find the model immediately familiar.
Pricing side by side
Wix
| Free | $0 | Wix subdomain and Wix branding, no custom domain |
|---|---|---|
| Light | $17/mo | 2 GB storage, 2 collaborators, cannot accept payments |
| Core | $29/mo | 50 GB, basic eCommerce and payments, 5 collaborators |
| Business | $39/mo | 100 GB, standard eCommerce, 10 collaborators |
| Business Elite | $159/mo | unlimited storage, advanced eCommerce, 100 collaborators |
Framer
| Free | $0 | Framer subdomain, 1 GB bandwidth, for trying and non-commercial use |
|---|---|---|
| Basic | $10/mo yearly | custom domain, 30 pages, 2 CMS collections, 1,000 CMS items |
| Pro | $30/mo yearly | 150 pages, 10 collections, 2,500 items, redirects, staging |
| Enterprise | Custom | custom limits, SSO, unlimited editors |
What a year costs
Wix
Wix quotes yearly prices, paid up front, and taxes come on top. Light is $17 a month, but it cannot take payments at all, so the cheapest plan that can sell anything is Core at $29. For most small businesses the choice comes down to Core or Business, which differ by $10 a month and mostly in how much eCommerce and marketing you get.
Plan price
Framer
Framer's plans are priced per site, and the headline numbers are low: $10 a month on Basic and $30 on Pro, billed yearly. The costs that add up are seats and add-ons. Each additional editor who can design and publish is $20 a month; a content-only editor who updates the CMS is $10. Each translated language is another $20 a month.
Site planExtra editorTranslation locale
Who should skip each one
Wix
Anyone who expects to migrate later, or who needs a design system applied consistently across many pages. The freeform editor works against consistency at scale, and there is no export path.
Framer
Online stores and content-heavy publishing. Commerce is minimal and the CMS, while good, is not built for large editorial operations.
The bottom line
Wix
Wix is the safest general-purpose builder for someone who wants a good-looking site quickly and does not want to learn a design tool. Choose Core if you need to take payments, Light if you truly do not, and take your time over the template, because you cannot swap it later.
Framer
Choose Framer for a marketing site, landing page or portfolio where motion and polish are part of the message. Basic is enough for one person; move to Pro once you need redirects, staging or more than 30 pages.
Questions people ask
Is Wix better than Framer?
Wix scores 8.6/10 and Framer scores 8.2/10 on our rubric. Wix is the stronger all-round pick. Wix leads on ease of use, value and support. Framer leads on design and flexibility.
Which is cheaper, Wix or Framer?
Wix starts at US$17/mo and has a free plan; Framer starts at US$10/mo and has a free plan. Framer is the cheaper way in.
Which is easier to use, Wix or Framer?
Wix scores 9.2/10 for ease of use against Framer at 7.8/10.
Do Wix and Framer have a free plan?
Both Wix and Framer have a free plan.
Can you sell online with Wix and Framer?
Wix can take payments and run a store; Framer is not built for selling products.
Can you move your site off Wix or Framer?
Neither Wix nor Framer exports a working site.
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