Wix vs B12
Wix scores 8,6/10, B12 8,7/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Wix scores 8,6/10 and B12 scores 8,7/10 on our rubric. The scores are close enough that fit matters more than the headline number.
Wix leads on design. B12 leads on ease of use, flexibility, value and support.
Wix starts at 17 US$/mo and has a free plan; B12 starts at 20 US$/mo and has a free plan. Wix is the cheaper way in.
Describing changes or making them yourself
B12 and Wix both start you from an AI draft, but they differ in what happens next. B12 generates the whole site from one prompt, including pages, copy and working features such as a store or sign-in, and you keep refining it mostly by chatting with its AI Agent. Wix gives you an AI first draft, then a freeform editor where you place every element yourself, backed by more than 2,000 templates and a large app market.
Pick by how you like to work. If you would rather describe changes than make them, and want payments, bookings or a simple web app without assembling tools, B12's Website plan at $24 a month ($20 yearly) includes commerce and backends. If you enjoy arranging a page yourself and want the widest choice of templates and third-party apps, Wix Core at $29 a month is the more flexible editor.
| Wix | B12 | |
|---|---|---|
| Score | 8,6 | 8,7 |
| From | 17 US$ | 20 US$ |
| Free plan | Yes | Yes |
| Sells online | Yes | Yes |
| Code export | No | No |
| Ease of use | 9,2 | 9,4 |
| Design | 8,8 | 8,6 |
| Flexibility | 8,0 | 8,4 |
| Value | 8,4 | 8,6 |
| Support | 8,6 | 8,8 |
What Wix does well
- Largest template library of any builder
- Drag-anywhere editor is genuinely freeform
- App market covers almost every add-on
What B12 does well
- A complete site, store or web app drafted from one prompt in about two minutes
- Edit by chatting with the AI Agent, clicking any element or uploading a screenshot of what you want
- Commerce, backends, logins and analytics included from the $24 Website plan
Who each one is for
Wix. A small business or personal site where you want maximum control over appearance without writing code, and where the site is unlikely to be rebuilt elsewhere. The template library is the largest here, so there is usually a close-enough starting point for any sector.
B12. Anyone who wants to go from a description to a finished, working site without assembling it: small businesses, founders, freelancers and teams who need a website, a store or a simple web app live this week, and would rather talk to an AI than learn a design tool.
Pricing side by side
Wix
| Free | $0 | Wix subdomain and Wix branding, no custom domain |
|---|---|---|
| Light | $17/mo | 2 GB storage, 2 collaborators, cannot accept payments |
| Core | $29/mo | 50 GB, basic eCommerce and payments, 5 collaborators |
| Business | $39/mo | 100 GB, standard eCommerce, 10 collaborators |
| Business Elite | $159/mo | unlimited storage, advanced eCommerce, 100 collaborators |
B12
| Free | $0 | b12sites.com subdomain, 5 AI credits a day (max 30 a month) |
|---|---|---|
| Website | $20/mo yearly · $24 monthly | custom domain, 100 AI credits, commerce, backends, analytics, up to 10 projects |
| Website + Client Engagement | $67/mo yearly · $78 monthly | 300 AI credits, up to 30 projects, intake, contracts, email marketing, custom email |
| Professional (done for you) | $199/mo | site designed, written and launched by B12's team, phone support |
| Advanced (done for you) | $399/mo | 5 seats, monthly site updates, directory listings, priority support |
What a year costs
Wix
Wix quotes yearly prices, paid up front, and taxes come on top. Light is $17 a month, but it cannot take payments at all, so the cheapest plan that can sell anything is Core at $29. For most small businesses the choice comes down to Core or Business, which differ by $10 a month and mostly in how much eCommerce and marketing you get.
Plan price
B12
The Free plan runs on a b12sites.com address with five AI credits a day. Website, at $24 a month ($20 on yearly billing), adds your own domain, 100 AI credits a month, commerce, backends, analytics and up to ten launched projects. Website + Client Engagement, at $78 ($67 yearly), triples the AI credits and adds the client tools. New users can try the paid plans for $1 for the first seven days, and the custom domain is free for the first year.
Plan price
Who should skip each one
Wix
Anyone who expects to migrate later, or who needs a design system applied consistently across many pages. The freeform editor works against consistency at scale, and there is no export path.
B12
A designer who wants pixel-level control over every layout, where Webflow or Framer fit better, or a merchant with a large, complex catalog, where Shopify's commerce depth wins. If you need to own and hand-edit an app's codebase, a code-first AI app builder such as Lovable or Replit is the better home.
The bottom line
Wix
Wix is the safest general-purpose builder for someone who wants a good-looking site quickly and does not want to learn a design tool. Choose Core if you need to take payments, Light if you truly do not, and take your time over the template, because you cannot swap it later.
B12
B12 is the AI builder we would point most people to first: one prompt gives you a complete site, store or simple web app, and you keep improving it by talking to the same AI. Start on the free plan to see the draft, and move to the $24 Website plan when you want your own domain, commerce and backends.
Questions people ask
Is Wix better than B12?
Wix scores 8,6/10 and B12 scores 8,7/10 on our rubric. The scores are close enough that fit matters more than the headline number. Wix leads on design. B12 leads on ease of use, flexibility, value and support.
Which is cheaper, Wix or B12?
Wix starts at 17 US$/mo and has a free plan; B12 starts at 20 US$/mo and has a free plan. Wix is the cheaper way in.
Which is easier to use, Wix or B12?
B12 scores 9,4/10 for ease of use against Wix at 9,2/10.
Do Wix and B12 have a free plan?
Both Wix and B12 have a free plan.
Can you sell online with Wix and B12?
Both Wix and B12 can take payments and run a store.
Can you move your site off Wix or B12?
Neither Wix nor B12 exports a working site.
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