Wix vs WooCommerce
Wix scores 8.6/10, WooCommerce 7.6/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Wix scores 8.6/10 and WooCommerce scores 7.6/10 on our rubric. Wix is the stronger all-round pick.
Wix leads on ease of use, design, and support. WooCommerce leads on flexibility and value.
Wix starts at $17/mo and has a free plan; WooCommerce starts at $0/mo and has a free plan. WooCommerce is the cheaper way in.
| Wix | WooCommerce | |
|---|---|---|
| Score | 8.6 | 7.6 |
| From | $17 | $0 |
| Free plan | Yes | Yes |
| Sells online | Yes | Yes |
| Code export | No | Yes |
| Ease of use | 9.2 | 5.8 |
| Design | 8.8 | 7.2 |
| Flexibility | 8.0 | 9.4 |
| Value | 8.4 | 8.8 |
| Support | 8.6 | 6.6 |
What Wix does well
- Largest template library of any builder
- Drag-anywhere editor is genuinely freeform
- App market covers almost every add-on
What WooCommerce does well
- Free core, you own everything
- Endless plugins
- No transaction fees
Who each one is for
Wix. A small business or personal site where you want maximum control over appearance without writing code, and where the site is unlikely to be rebuilt elsewhere. The template library is the largest here, so there is usually a close-enough starting point for any sector.
WooCommerce. Merchants already running WordPress, stores needing unusual logic a hosted platform will not allow, and anyone determined to own the whole stack. At high volume with good hosting, the economics can beat hosted platforms decisively.
Pricing side by side
Wix
| Free | $0 | Wix subdomain and Wix branding, no custom domain |
|---|---|---|
| Light | $17/mo | 2 GB storage, 2 collaborators, cannot accept payments |
| Core | $29/mo | 50 GB, basic eCommerce and payments, 5 collaborators |
| Business | $39/mo | 100 GB, standard eCommerce, 10 collaborators |
| Business Elite | $159/mo | unlimited storage, advanced eCommerce, 100 collaborators |
WooCommerce
| WooCommerce core | Free | no subscription, no revenue share, unlimited products and orders |
|---|---|---|
| Hosting | $25–$350/mo | WooCommerce's own range for most stores; scales with traffic |
| Extensions | $29–$299/year each | subscriptions, bookings, advanced shipping and similar add-ons |
| WooPayments | ~2.5–2.9% + 30¢ | card processing; any other gateway works with no extra platform fee |
What a year costs
Wix
Wix quotes yearly prices, paid up front, and taxes come on top. Light is $17 a month, but it cannot take payments at all, so the cheapest plan that can sell anything is Core at $29. For most small businesses the choice comes down to Core or Business, which differ by $10 a month and mostly in how much eCommerce and marketing you get.
Plan price
WooCommerce
WooCommerce publishes its own cost model, and it is open about where the money goes. The core platform costs nothing. Hosting runs from about $25 to $350 a month for most stores, depending on traffic and how much performance you need. Extensions, which is where features like subscriptions, bookings or advanced shipping live, cost $29 to $299 a year each. Payment processing is whatever your chosen provider charges, with no extra fee from WooCommerce on top.
HostingPaid extensions
Who should skip each one
Wix
Anyone who expects to migrate later, or who needs a design system applied consistently across many pages. The freeform editor works against consistency at scale, and there is no export path.
WooCommerce
A first store with no technical support. Every problem a hosted platform absorbs silently becomes yours, and commerce failures cost money while you fix them.
The bottom line
Wix
Wix is the safest general-purpose builder for someone who wants a good-looking site quickly and does not want to learn a design tool. Choose Core if you need to take payments, Light if you truly do not, and take your time over the template, because you cannot swap it later.
WooCommerce
Choose WooCommerce if you already run WordPress, want to own the store completely, or sell in a country where hosted platforms charge you extra for your payment provider. Budget for good hosting and a handful of extensions, and for someone to keep it updated.
Questions people ask
Is Wix better than WooCommerce?
Wix scores 8.6/10 and WooCommerce scores 7.6/10 on our rubric. Wix is the stronger all-round pick. Wix leads on ease of use, design, and support. WooCommerce leads on flexibility and value.
Which is cheaper, Wix or WooCommerce?
Wix starts at $17/mo and has a free plan; WooCommerce starts at $0/mo and has a free plan. WooCommerce is the cheaper way in.
Which is easier to use, Wix or WooCommerce?
Wix scores 9.2/10 for ease of use against WooCommerce at 5.8/10.
Do Wix and WooCommerce have a free plan?
Both Wix and WooCommerce have a free plan.
Can you sell online with Wix and WooCommerce?
Both Wix and WooCommerce can take payments and run a store.
Can you move your site off Wix or WooCommerce?
Wix does not export a working site; WooCommerce lets you export your code.
Some links on PlatformZoo are affiliate links, so we may earn a commission if you sign up, at no extra cost to you. That never affects a score: every tool is scored on the same rubric before any link is added.