Wix vs BigCommerce
Wix scores 8.6/10, BigCommerce 7.8/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Wix scores 8.6/10 and BigCommerce scores 7.8/10 on our rubric. Wix is the stronger all-round pick.
Wix leads on ease of use, design, value, and support. BigCommerce leads on flexibility.
Wix starts at $17/mo and has a free plan; BigCommerce starts at $29/mo with no free plan. Wix is the cheaper way in.
| Wix | BigCommerce | |
|---|---|---|
| Score | 8.6 | 7.8 |
| From | $17 | $29 |
| Free plan | Yes | No |
| Sells online | Yes | Yes |
| Code export | No | Yes |
| Ease of use | 9.2 | 7.2 |
| Design | 8.8 | 7.4 |
| Flexibility | 8.0 | 8.6 |
| Value | 8.4 | 7.6 |
| Support | 8.6 | 8.2 |
What Wix does well
- Largest template library of any builder
- Drag-anywhere editor is genuinely freeform
- App market covers almost every add-on
What BigCommerce does well
- Plans include B2B, multi-storefront and headless features other platforms charge extra for
- No platform fee on orders through embedded payment providers
Who each one is for
Wix. A small business or personal site where you want maximum control over appearance without writing code, and where the site is unlikely to be rebuilt elsewhere. The template library is the largest here, so there is usually a close-enough starting point for any sector.
BigCommerce. B2B sellers, merchants running several storefronts or complex catalogs, and stores that want more built in and fewer apps. The native B2B feature set is the strongest reason to choose it.
Pricing side by side
Wix
| Free | $0 | Wix subdomain and Wix branding, no custom domain |
|---|---|---|
| Light | $17/mo | 2 GB storage, 2 collaborators, cannot accept payments |
| Core | $29/mo | 50 GB, basic eCommerce and payments, 5 collaborators |
| Business | $39/mo | 100 GB, standard eCommerce, 10 collaborators |
| Business Elite | $159/mo | unlimited storage, advanced eCommerce, 100 collaborators |
BigCommerce
| Core | $29/mo yearly · $39 monthly | up to $30K a year in sales, then moves to Growth |
|---|---|---|
| Growth | $79/mo yearly · $105 monthly | up to $100K a year, then moves to Scale; phone support |
| Scale | $299/mo yearly · $399 monthly | covers $33,333 a month in sales, 0.9% on sales above that |
| Performance | from $1,499/mo | billed annually, for $1M+ in sales, dedicated success manager |
What a year costs
Wix
Wix quotes yearly prices, paid up front, and taxes come on top. Light is $17 a month, but it cannot take payments at all, so the cheapest plan that can sell anything is Core at $29. For most small businesses the choice comes down to Core or Business, which differ by $10 a month and mostly in how much eCommerce and marketing you get.
Plan price
BigCommerce
Each BigCommerce plan comes with a sales ceiling measured over the trailing twelve months. Core covers up to $30,000 a year and upgrades automatically to Growth; Growth covers up to $100,000 and upgrades to Scale. Scale includes $33,333 a month in sales and charges 0.9% on anything above that, with no jumps between tiers, and once you pass $2 million a year the account moves to Performance, which starts at $1,499 a month.
Plan priceScale overage at 0.9%
Who should skip each one
Wix
Anyone who expects to migrate later, or who needs a design system applied consistently across many pages. The freeform editor works against consistency at scale, and there is no export path.
BigCommerce
A first store that values ecosystem and available help. Shopify has more apps, more themes and far more people who know it.
The bottom line
Wix
Wix is the safest general-purpose builder for someone who wants a good-looking site quickly and does not want to learn a design tool. Choose Core if you need to take payments, Light if you truly do not, and take your time over the template, because you cannot swap it later.
BigCommerce
BigCommerce makes the most sense for B2B sellers, for businesses running several storefronts, and for growing stores that want more built in and fewer apps. Start on Core if you are new, and expect the plan to follow your sales upwards.
Questions people ask
Is Wix better than BigCommerce?
Wix scores 8.6/10 and BigCommerce scores 7.8/10 on our rubric. Wix is the stronger all-round pick. Wix leads on ease of use, design, value, and support. BigCommerce leads on flexibility.
Which is cheaper, Wix or BigCommerce?
Wix starts at $17/mo and has a free plan; BigCommerce starts at $29/mo with no free plan. Wix is the cheaper way in.
Which is easier to use, Wix or BigCommerce?
Wix scores 9.2/10 for ease of use against BigCommerce at 7.2/10.
Do Wix and BigCommerce have a free plan?
Wix has a free plan; BigCommerce has no free plan.
Can you sell online with Wix and BigCommerce?
Both Wix and BigCommerce can take payments and run a store.
Can you move your site off Wix or BigCommerce?
Wix does not export a working site; BigCommerce lets you export your code.
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