Webflow vs B12
Webflow scores 8.3/10, B12 8.7/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Webflow scores 8.3/10 and B12 scores 8.7/10 on our rubric. B12 is the stronger all-round pick.
Webflow leads on design and flexibility. B12 leads on ease of use, value, and support.
Webflow starts at $15/mo and has a free plan; B12 starts at $20/mo and has a free plan. Webflow is the cheaper way in.
| Webflow | B12 | |
|---|---|---|
| Score | 8.3 | 8.7 |
| From | $15 | $20 |
| Free plan | Yes | Yes |
| Sells online | Yes | Yes |
| Code export | Yes | No |
| Ease of use | 6.4 | 9.4 |
| Design | 9.4 | 8.6 |
| Flexibility | 9.6 | 8.4 |
| Value | 7.2 | 8.6 |
| Support | 7.8 | 8.8 |
What Webflow does well
- Pixel control without writing code
- Clean exportable HTML/CSS
- CMS is genuinely flexible
What B12 does well
- A complete site, store or web app drafted from one prompt in about two minutes
- Edit by chatting with the AI Agent, clicking any element or uploading a screenshot of what you want
- Commerce, backends, logins and analytics included from the $24 Website plan
Who each one is for
Webflow. Agencies, designers and marketing teams who know exactly what the site should look like and will not accept a template's compromises. The CMS is genuinely flexible, and clean exportable code means the work is not trapped.
B12. Anyone who wants to go from a description to a finished, working site without assembling it: small businesses, founders, freelancers and teams who need a website, a store or a simple web app live this week, and would rather talk to an AI than learn a design tool.
Pricing side by side
Webflow
| Starter | Free | webflow.io address, 2 static pages, 50 form submissions |
|---|---|---|
| Basic | $15/mo yearly | custom domain, 300 static pages, no CMS |
| Premium | $25/mo yearly | Webflow CMS, site search, bandwidth from 50 GB |
| Team | $2,500/mo | annual contract, publishing workflows, localization, governance |
B12
| Free | $0 | b12sites.com subdomain, 5 AI credits a day (max 30 a month) |
|---|---|---|
| Website | $20/mo yearly · $24 monthly | custom domain, 100 AI credits, commerce, backends, analytics, up to 10 projects |
| Website + Client Engagement | $67/mo yearly · $78 monthly | 300 AI credits, up to 30 projects, intake, contracts, email marketing, custom email |
| Professional (done for you) | $199/mo | site designed, written and launched by B12's team, phone support |
| Advanced (done for you) | $399/mo | 5 seats, monthly site updates, directory listings, priority support |
What a year costs
Webflow
Webflow prices each site separately, and the yearly plans save up to 40% against monthly billing. The first question is whether you need the CMS, Webflow's content database for blog posts, case studies or any repeating content. Basic, at $15 a month, has no CMS at all and suits a brochure site of fixed pages. The moment you want a blog, you are on Premium at $25.
Site planAdd-ons
B12
The Free plan runs on a b12sites.com address with five AI credits a day. Website, at $24 a month ($20 on yearly billing), adds your own domain, 100 AI credits a month, commerce, backends, analytics and up to ten launched projects. Website + Client Engagement, at $78 ($67 yearly), triples the AI credits and adds the client tools. New users can try the paid plans for $1 for the first seven days, and the custom domain is free for the first year.
Plan price
Who should skip each one
Webflow
A first-time site owner in a hurry. The learning curve is real and measured in days, not minutes. If the goal is to be online by tomorrow, this is the wrong tool.
B12
A designer who wants pixel-level control over every layout, where Webflow or Framer fit better, or a merchant with a large, complex catalog, where Shopify's commerce depth wins. If you need to own and hand-edit an app's codebase, a code-first AI app builder such as Lovable or Replit is the better home.
The bottom line
Webflow
Webflow is the right answer when the design matters enough to justify learning a serious tool, or paying someone who already knows it. Start on Basic for a fixed-page site, or Premium the moment you need a blog or any repeating content.
B12
B12 is the AI builder we would point most people to first: one prompt gives you a complete site, store or simple web app, and you keep improving it by talking to the same AI. Start on the free plan to see the draft, and move to the $24 Website plan when you want your own domain, commerce and backends.
Questions people ask
Is Webflow better than B12?
Webflow scores 8.3/10 and B12 scores 8.7/10 on our rubric. B12 is the stronger all-round pick. Webflow leads on design and flexibility. B12 leads on ease of use, value, and support.
Which is cheaper, Webflow or B12?
Webflow starts at $15/mo and has a free plan; B12 starts at $20/mo and has a free plan. Webflow is the cheaper way in.
Which is easier to use, Webflow or B12?
B12 scores 9.4/10 for ease of use against Webflow at 6.4/10.
Do Webflow and B12 have a free plan?
Both Webflow and B12 have a free plan.
Can you sell online with Webflow and B12?
Both Webflow and B12 can take payments and run a store.
Can you move your site off Webflow or B12?
Webflow lets you export your code; B12 does not export a working site.
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