Shopify vs Framer
Shopify scores 9.0/10, Framer 8.2/10. Where each one wins, what they cost and who should pick which, side by side.
The short answer
Shopify scores 9.0/10 and Framer scores 8.2/10 on our rubric. Shopify is the stronger all-round pick.
Shopify leads on ease of use, flexibility, value, and support. Framer leads on design.
Shopify starts at $29/mo with no free plan; Framer starts at $10/mo and has a free plan. Framer is the cheaper way in.
| Shopify | Framer | |
|---|---|---|
| Score | 9.0 | 8.2 |
| From | $29 | $10 |
| Free plan | No | Yes |
| Sells online | Yes | No |
| Code export | Yes | No |
| Ease of use | 8.4 | 7.8 |
| Design | 8.2 | 9.3 |
| Flexibility | 9.2 | 8.4 |
| Value | 8.0 | 7.6 |
| Support | 9.4 | 7.4 |
What Shopify does well
- Deepest commerce feature set anywhere
- App ecosystem handles every edge case
- Scales from first sale to enterprise
What Framer does well
- Best-in-class animation and interaction
- Fast modern output
- Designer-native workflow
Who each one is for
Shopify. Anyone whose primary activity is selling physical or digital goods and who wants the commerce infrastructure to be someone else's problem. It is the right answer from the first sale up to very large volumes, and the point at which you outgrow it is far enough away that most merchants never reach it.
Framer. Startup and product marketing sites, launch pages, and anything where motion carries part of the message. Designers moving from Figma find the model immediately familiar.
Pricing side by side
Shopify
| Basic | $29/mo yearly · $39 monthly | 2% fee on third-party gateways, 10 inventory locations |
|---|---|---|
| Grow | $79/mo yearly · $105 monthly | 1% third-party fee, 5 staff accounts |
| Advanced | $299/mo yearly · $399 monthly | 0.6% third-party fee, 15 staff accounts, third-party shipping rates |
| Plus | from $2,300/mo | 0.2% third-party fee, full checkout customization, unlimited staff |
Framer
| Free | $0 | Framer subdomain, 1 GB bandwidth, for trying and non-commercial use |
|---|---|---|
| Basic | $10/mo yearly | custom domain, 30 pages, 2 CMS collections, 1,000 CMS items |
| Pro | $30/mo yearly | 150 pages, 10 collections, 2,500 items, redirects, staging |
| Enterprise | Custom | custom limits, SSO, unlimited editors |
What a year costs
Shopify
The prices on the plan cards are yearly prices. Pay month to month and Basic is $39 rather than $29, Grow is $105 rather than $79 and Advanced is $399 rather than $299, so the monthly option costs about a third more. If you are confident enough to launch, the annual plan is the obvious saving.
Subscription, billed yearlyShopify's third-party transaction fee
Framer
Framer's plans are priced per site, and the headline numbers are low: $10 a month on Basic and $30 on Pro, billed yearly. The costs that add up are seats and add-ons. Each additional editor who can design and publish is $20 a month; a content-only editor who updates the CMS is $10. Each translated language is another $20 a month.
Site planExtra editorTranslation locale
Who should skip each one
Shopify
A content site with a small shop attached. If you have ten products and two hundred articles, you are paying commerce pricing for a blog. It is also the wrong pick if you need an unconventional checkout, since the checkout is the part Shopify guards most closely.
Framer
Online stores and content-heavy publishing. Commerce is minimal and the CMS, while good, is not built for large editorial operations.
The bottom line
Shopify
For most people starting a store, Shopify is the safe choice and the right one. Buy the annual plan, start on Basic, and move to Grow once you are selling more than about $5,000 a month and cannot use Shopify Payments, or once you need staff accounts.
Framer
Choose Framer for a marketing site, landing page or portfolio where motion and polish are part of the message. Basic is enough for one person; move to Pro once you need redirects, staging or more than 30 pages.
Questions people ask
Is Shopify better than Framer?
Shopify scores 9.0/10 and Framer scores 8.2/10 on our rubric. Shopify is the stronger all-round pick. Shopify leads on ease of use, flexibility, value, and support. Framer leads on design.
Which is cheaper, Shopify or Framer?
Shopify starts at $29/mo with no free plan; Framer starts at $10/mo and has a free plan. Framer is the cheaper way in.
Which is easier to use, Shopify or Framer?
Shopify scores 8.4/10 for ease of use against Framer at 7.8/10.
Do Shopify and Framer have a free plan?
Shopify has no free plan; Framer has a free plan.
Can you sell online with Shopify and Framer?
Shopify can take payments and run a store; Framer is not built for selling products.
Can you move your site off Shopify or Framer?
Shopify lets you export your code; Framer does not export a working site.
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