How we score
Independent, side-by-side assessments of website builders, ecommerce platforms and AI app builders — every one scored on the same rubric.
What the score means
Every tool is scored out of 10 on five dimensions — ease of use, design, flexibility, value and support — against one fixed rubric applied identically to all of them. The overall score is our editorial judgement across those five, not an average you can recompute.
How we assess
For each tool we work from the vendor's published pricing, plan limits and feature documentation, the constraints reported in its own help centre and community forums, and how it performs against the alternatives on the same rubric. Every price, fee and plan limit on this site comes from the vendor's published material on the date shown. Where we have run a build test on a tool, the result is one more input (see The Zoo Test below).
The Zoo Test: our build-test protocol
Every tool in a build test gets the same written brief, pasted word for word into a new project. The rules are fixed: at most three follow-up fix prompts, 30 minutes on the clock, and the result only counts if a stranger can open the published link and complete the task in the brief. We use the free plan or the cheapest plan that can do the job, and we record the screen for the whole run, the time to a working result, and the credits, tokens or usage it consumed. Each test publishes the brief, the plan used, the date, the time, the cost and a list of what broke, alongside the video.
Do test results change the scores?
Yes, through the rubric rather than around it. A test result feeds ease of use, flexibility and value next to the pricing and documentation research. It never replaces that research, and a single test can move a tool's overall score by at most half a point. When a test changes a score, the review says which test and when.
What we do not do
We do not run performance benchmarks or laboratory measurements. A build test shows how a tool handled one brief on one day; it is evidence for the rubric, not a lab result. We also do not collect or publish user reviews: review counts are easy to manufacture and easy to game, and a site that averages them is measuring marketing budgets rather than products.
How we make money
Some outbound links are affiliate links, which means we may earn a commission if you sign up. Scoring is completed and recorded before any commercial relationship is applied to a page, and no vendor can pay for a higher score, a better position or a more favourable summary.
Corrections
Pricing and features change frequently. Every page carries the date it was last verified. If something here is out of date or wrong, it is a defect and we want to hear about it.
Some links on PlatformZoo are affiliate links, so we may earn a commission if you sign up, at no extra cost to you. That never affects a score: every tool is scored on the same rubric before any link is added.